We guess it is safe to say our artiste of the month is no new name among our Indian millennials, cause which one of us did not bob our heads to the beat of his songs?
Taking the internet by storm with his first independent track titled Clubl’e Mabb’le, Hip Hop Tamizha Adhi is no stranger to the internet community.
Garnering 2 million views on the first week of his music video release, the rest was literally history in his rise to fame.
Born on the 20th of February 1990 in the Erode district of Tamilnadu, Aadhi aka Adhithiya Ramachandran Venkatapathy was nothing short of an artistic gem, waiting to be discovered. Paving his own path, Adhi is an Electrical Engineering graduate from Bannari Amman Institute who also has an MBA under his belt from the University of Madras.
His interest in hip hop was born after he first laid eyes on Michael Jackson’s Jam, causing him to write and post his own rap music on the Internet. At the inception of his artistic career, Adhi had to lay-low and pose behind the photo of poet Subramania Bharati on Youtube to keep it from his father as there was no support. Things changed, however, for our annakaren after his father learned of the reach of his work.
In 2005, Aadhi met R.Jeeva on social networking site Orkut and musical duo Hip Hop Tamizha was born.
The duo released their first Tamil hip hop mixtape Vishwaroobam Aarambam in the same year and later in 2012 released their first album ‘Hiphop Tamizhan’ with the help of Remy Martin.
Talking about perseverance, that is one for team millennials!
Fueling his art with controversy, Adhi came under fire for the misogynistic nuances in Club’le Mabbu’le as the lyrics shamed women who lived a socially free life that is shunned by the Indian culture.
Aadhi even apologized for his past saying he was wrong to have stereotyped women in such a way tying his actions to his tender age and lack of exposure. We have to say, that is impressive.
Plus, it got him his first film song Thapellam Thappe Illai for the movie Naan in 2012.
In 2016, PETA denounced his Jallikattu video- which brought international attention to the cultural aspect of the Jallikattu issue in Tamilnadu- deeming it “factually inaccurate”. They went on to tell him to “stick to making music”, but our star ignored their comments like a boss and broke into the movie business!
Watch the song here:
The following year, Aadhi went on to make his acting and directorial debut in Meesaya Muruku in which he played the lead role, depicting his rise to fame through his lense.
He set out to inspire struggling tamil millennials around the world with his flick and that is exactly what his movie did, driving home the message of always holding your head high and soldiering through one’s struggles.
This year, Aadhi broke the silver screens in musical sports-comedy, Natpe Thunai and had fans going crazy all around the world.
If you miss out his dedicated interview to our Malaysian audiences, check it out right here:
Hip hop tamizha Aadhi is definitely a reference point for Indian millennials worldwide when it comes to making it big yet staying true to one’s roots.
We find him an inspiration for his success and his attitude towards life downright inspiring.
We should all take a page out his book this month and remember our lives are 10% what happens to us and 90% how we respond to those things.
Stay tuned on RAAGA for more updates on him!
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