This training program under the Malaysian Indian Skills Initiatives(MISI), an initiative by the Ministry of Human Resources (KESUMA) that provides an incredible FREE training programs to empower Malaysia’s Indian community. This program titled 'Crisis Management & Media Strategic Planning in the Age of AI & Digital Disruption' provides comprehensive overview of the programme which also includes the following information: Participants will gain a deeper understanding of crisis management and discover the best practices to anticipate and mitigate a potentially damaging situation, and approaches to have strategic media planning in the current AI and Digital Age. The programme is important to put industry and the organisation in a strategic management position. Every new technological development give the industry new opportunity to learn new mechanism to prepare themselves in facing media and handling and managing crisis. •⁠ ⁠Crisis management is a component that should and should be given holistic attention by every organization and industry •⁠ ⁠A crisis can happen at any time, and therefore, every organization and industry should be prepared at all times. •⁠ ⁠The existence of innovation and new technology requires every industry and organization to take the latest appropriate to obtain the latest approaches, tactics and skills in dealing with crisis management and strategic media planning.