Conference Theme: “EMERGING TRENDS ON DIGITAL TRANSFORMATION & INNOVATION FOR BUSINESS SUSTAINABILITY.” Objectives of the Conference To provide a platform for academics, industry professionals, and researchers to share their latest findings and insights on the integration of digital technologies and sustainable practices in accounting and business. 2. To bring together a diverse group of participants from around the world, including scholars, business leaders, policymakers, and students. 3. To encourage interdisciplinary research that bridges the gap between fields of study. MAHSA International Conference on Business and Accounting 2025 (MICAB 25) is a premier academic platform dedicated to advancing knowledge in the fields of business, accounting, and management. The conference provides an excellent opportunity for researchers, scholars, postgraduate students, and practitioners to present their work, share insights, and network with industry experts and academics from around the region. One of the most distinctive features of MICAB 25 is its remarkably affordable conference fee, making it one of the most budget-friendly options in Malaysia, especially for master’s and doctoral students seeking to publish and present their research. Unlike many other academic conferences that impose high costs, MICAB 25 ensures that quality academic engagement remains accessible and inclusive without compromising standards. Whether you're in the early stages of your research journey or advancing toward publication, MICAB offers a cost-effective and supportive platform to showcase your scholarly contributions. Kindly visit the conference website for more details. Or contact Conference Secretary at 0196490949 (WA only)